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Industry News, Guides & Resources for Agencies & Brands
Maximize Your Revenue: Key AdTech Updates for November 2024
The digital landscape is constantly evolving, and as a publisher, staying informed is essential to maintaining and growing your ad revenue. This month, several updates in the AdTech world are making waves—from Google’s Core Update to changes in ad blocker functionality. Discover how these updates can impact your strategy...
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Staying Ahead with TCF 2.2: Ensuring Publisher Success and Compliance
The Transparency & Consent Framework (TCF) serves as an accountability tool, leveraging standardization to ensure compliance with key provisions of the ePrivacy Directive and the GDPR. It's meant to fulfill legal obligations for both first-party entities (like publishers, media, and brands) and third-party stakeholders (vendors) regarding personal data processing. The main goal is to give users more control and understanding over their collected data...
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